Data protection declaration

Your rights as a data subject

Purposes of data processing by the controller and third parties

We process your personal data only for the purposes stated in this privacy policy. Your personal data will not be transferred to third parties for purposes other than those stated. We only pass on your personal data to third parties if

You have given your express consent to this,
the processing is necessary for the fulfilment of a contract with you
the processing is necessary to fulfil a legal obligation
the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in your data not being passed on.

Deletion or blocking of data

We adhere to the principles of data avoidance and data minimisation. We therefore only store your personal data for as long as is necessary to fulfil the purposes stated here or for the various storage periods stipulated by law.Once the respective purpose no longer applies or these periods have expired, the corresponding data is routinely blocked or deleted in accordance with the statutory provisions.

Collection of general information when visiting our website

When you access our website, information of a general nature is automatically collected by means of a cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and similar.
This is exclusively information that does not allow any conclusions to be drawn about your person.This information is technically necessary in order to correctly deliver the website content you have requested and is mandatory when using the Internet. It is processed for the following purposes in particular:

Ensuring a smooth connection to the website,
Ensuring the smooth use of our website,
analysing system security and stability and
for other administrative purposes.
The processing of your personal data is based on our legitimate interest in the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. Recipients of the data are only the controller and, if applicable, processors.

Anonymous information of this kind may be statistically evaluated by us in order to optimise our website and the technology behind it.

Cookie

Like many other websites, we also use so-called ‘cookies’. Cookies are small text files that are transferred from a website server to your hard drive.
This automatically provides us with certain data such as IP address, browser used, operating system and your connection to the Internet. Cookies cannot be used to start programmes or transfer viruses to a computer.Using the information contained in cookies, we can make navigation easier for you and enable the correct display of our web pages.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.

Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings. Please use the help functions of your Internet browser to find out how you can change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Contact form

If you contact us with questions of any kind by e-mail or contact form, you give us your voluntary consent for the purpose of contacting you. This requires you to provide a valid e-mail address.
This is used to allocate the enquiry and subsequently answer it. The provision of further data is optional.

The information you provide will be stored for the purpose of processing the enquiry and for possible follow-up questions. After your enquiry has been dealt with, your personal data will be automatically deleted.

Privacy policy due to the use of a Pin it button from Pinterest

On our website you will find the ‘Pin it’ button of the social network Pinterest, which is operated by Pinterest, Inc. located at 808 Brannan St, San Francisco, CA 94103, USA.
By using the ‘Pin it’ button, Pinterest receives the information that you have visited one of our websites. If you are logged into your Pinterest account during this time, Pinterest is also able to associate your visit with your Pinterest account.

By clicking the ‘Pin it’ button, data is transmitted to Pinterest, which is stored on servers (in the USA). If you wish to prevent this, you must log out of your Pinterest account before clicking the ‘Pin it’ button. In order to protect your privacy, you can find further details on data collection or processing and use of your data by Pinterest as well as your legal options and setting options in Pinterest’s data protection information at: http://pinterest.com/about/privacy/ (sample data protection declaration from Flegl Rechtsanwälte GmbH

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc (hereinafter: Google). Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site.
The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on these websites, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purpose of the data processing is to analyse the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further associated services are then to be provided.
The processing is based on the legitimate interest of the website operator.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser Add On to deactivate Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking on this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future as long as the cookie remains installed in your browser.

Use of script libraries (Google Web Fonts)

Use of script libraries (Google Web Fonts)

We use script libraries and font libraries such as Google Webfonts (https://www.google.com/webfonts/) on this website to display our content correctly and graphically appealing across browsers.
Google web fonts are transferred to the cache of your browser to avoid multiple loading. If the browser does not support Google web fonts or prevents access, content is displayed in a standard font.

Calling up script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible – although it is currently unclear whether and for what purposes – that operators of such libraries collect data.

The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy

Embedded YouTube videos

We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
When you visit a page with the YouTube plugin, a connection to YouTube servers is established. YouTube is informed which pages you visit. If you are logged into your YouTube account, YouTube can assign your surfing behaviour to you personally. You can prevent this by logging out of your YouTube account beforehand.

When a YouTube video is started, the provider uses cookies that collect information about user behaviour.

If you have deactivated the storage of cookies for the Google Ad programme, you will not have to expect any such cookies when watching YouTube videos. However, YouTube also stores non-personalised usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at ‘Youtube’ can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privac

Google AdWords

Our website uses Google Conversion Tracking. If you have reached our website via an advert placed by Google, Google Adwords will set a cookie on your computer.
The cookie for conversion tracking is set when a user clicks on an advert placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this – for example, by using a browser setting that generally deactivates the automatic setting of cookies or by setting your browser to block cookies from the domain ‘googleleadservices.com’.

Please note that you may not delete the opt-out cookies as long as you do not wish measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Changes to our privacy policy

We reserve the right to amend this privacy policy so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit.

Facebook Pixel, Facebook Custom Audiences and Facebook conversion

Within our online offer, the so-called ‘Facebook pixel’ of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’), is used.

With the help of the Facebook pixel, Facebook is able to determine you as a visitor to our online offering as a target group for the display of adverts (so-called ‘Facebook ads’). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called ‘custom audiences’). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook adverts for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook advert (so-called ‘conversion’).

• Facebook privacy policy
  The processing of data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage policy. You can find specific information and details about the Facebook pixel and how it works in the Facebook help section.
• Basis
  The use of Facebook Pixel and the storage of ‘conversion cookies’ is based on Art. 6 para. 1 lit. a GDPR.
• Contract data processing agreement
  For the processing of data for which Facebook acts as a commissioned data processor, we have concluded a commissioned data processing agreement with Facebook, in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.
• Objection
  You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of adverts are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices. You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative and additionally the US website aboutads.info or the European website youronlinechoices.com.
  You can find another opt-out option in our cookie statement..

The data protection declaration was created with the data protection declaration generator of activeMind AG.